Sport Direct catalogue July 2025 - UK Deals & SALES

Sports Direct is a sporting goods store that falls under the Frasers Group, which was formerly called Sports Direct International. Sports Direct is a British sporting chain which was founded in 1982 by Mike Ashley, and is headquartered in Shirebrook, England. There are currently 367 stores in England, 37 in Scotland, 28 in Wales and 17 in Northern Ireland. Stores are typically open from 9am until 6pm, seven days a week. At Sports Direct you have the option to shop in store or you can purchase online and have your items delivered to you. Some larger items such as bikes can be ordered online and picked up in store. You can find out more about this and the Sports Direct sales by visiting their official website sportsdirect.com (UK). 

Sports Direct consider themselves to be an affordable place to shop for sporting goods, and so the products that they sell are the low to mid-level performance brands and will be priced accordingly. They stock all the sports brands that you would expect to see in a sporting store, including Nike, ADIDAS, and Sketchers. Products that they sell include men’s, women’s and children sporting clothing, shoes and accessories. They also sell sporting equipment such as balls, skis, bikes, and football products. If you are looking for a particular item for a sport or activity, then chances are they will sell it at Sports Direct. They also sell recreational products such as camping products, and hiking shoes and accessories, and have many gift ideas for those who love the outdoors.

There are always new and exciting offers and deals happening at Sports Direct, and you can check out the current and upcoming Sports Directsales as a digital flyer, which is perfect for accessing on the go. We are confident you will be able to find something from their large range, and you can compare the offers found with other Clothing, Footwear, Sport. Similar stores that you can also check out include Primark, Next, Matalan, H&M, GO Outdoors, Fat Face, Damart.

If you are looking for a particular item and it is not discounted keep checking back as new items are always being added on sale. The brochure is accessible 24 hours a day, so whenever you are ready to view Sports Direct sales, you can from the comfort of your own home.