Iceland Offers - Deals and Sales

Iceland is a British supermarket chain that specialises in frozen foods for the home, however they do have other non-frozen items for sale. If you already love to shop at Iceland, you will love the different Iceland offers and deals that you will find in the Offers. There are always new items and products featured in the Iceland sales, and what is a featured Iceland offer this week may be different next week! You will find a wide variety of frozen and non-frozen groceries, and there are always new products being added to their range. 

This week you can view the current Iceland leaflet from the 05/05/2025 here and see for yourself what the current Iceland offers are and why they are so popular with shoppers. Their Iceland sales are displayed in convenient digital format, so you can access them on the go on any device, and it is good for the environment. These leaflets can also be downloaded to be accessed offline, so they are there when you need them.

Iceland is a UK supermarket chain that was founded in 1970 by Malcolm Walker, and is headquartered in Deeside, Wales. The first store was located in Shropshire, England and since then more stores have continued to open all over the UK with over 960 currently operating. Iceland is a unique supermarket as they specialise in frozen food, which explains the name – it actually has nothing to do with the country Iceland. Most stores are open from 9am until 6pm on weekdays and Saturdays and closing at 4pm on Sundays. 

Iceland’s current slogan is ‘That's why mums go to Iceland’, and this highlights the family-friendly nature of the store and emphasises that mums love shopping there. You can find out more and browse the amazing Iceland offers online on their official website iceland.co.uk. You can also shop online and get your products delivered – even the frozen ones. You will be happy to know that you can take advantage of the Iceland offers without even leaving the comfort of your own home. 

Iceland sells products from many popularbrands you know and love, and they also sell products under three of their own brands – these brands are called Iceland, Iceland Limited Edition, and Iceland Luxury. You will see additional savings and Iceland offers on these self-named brands in store and online. These Iceland products are found in all areas of the store and include frozen ready-made meals, fresh produce and pantry staples including pasta sauces and bakery items. 

For further savings, you can join the Iceland Club Card, which will bring you exclusive offers and bonuses. You will also receive £1 back when you save £20 on your card! Other benefits include free home delivery and a special gift just for you on your birthday!

While we are confident that you will love everything featured in the Iceland offers online, if you find yourself not completely satisfied with the options available, you can compare these offers with other Supermarkets. Stores with similar offerings include Lidl, Costco, Booker Wholesale, Bestway, B&M, Asda, Aldi. Chances are you will find yourself returning time and time again to Iceland once you see just how much money you can save, and you discover just how diverse and amazing the product range is.